Social Networks and an Intelligence Cohort in Food Safety: An Empirical Analysis

David D. Van Fleet, The Morrison School of Agribusiness,W.P. Carey School of Business ,Arizona State University,4849 E. Altadena Avenue,Scottsdale, AZ 85254

Abstract
To examine how an intelligence cohort works, a comparative analysis is conducted in the context of food recalls of meat and poultry products. An intelligence cohort addresses three fundamental strategies: identifiability, uniqueness, and the use of additive tasks. The concept of an intelligence cohort is tested in the context of a food recall, and its efficacy for managing processes is examined. The public sector accounts for more recall cases than does the private sector. The ratios are more imbalanced when recall cases involve biological hazards, the beef industry, and local markets. So, social media offers new opportunities to implement a strategy that organizes and mobilizes local consumers and suppliers. Centralized public operations alone are not the best solutions; however, a public agency's leading role is still necessary to safeguard the system. Both technical traceability and social traceability are feasible strategies, but performance improvement can be attained by integrating high social traceability and high technical traceability. Social media offers new opportunities to implement a strategy that organizes and mobilizes consumers and suppliers to achieve high levels of food safety. Introducing the notion of an intelligence cohort to develop a food safety commons is unique.

Keywords
food safety, social networks, technical networks, intelligence cohort.

Cite this paper
Chao-shih (Jake) Wang, David D. Van Fleet, Social Networks and an Intelligence Cohort in Food Safety: An Empirical Analysis , SCIREA Journal of Agriculture. Volume 6, Issue 4, August 2021 | PP. 60-84. 10.54647/agriculture21231

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